Henning Gunnarsson
Ekstrakt hero image

Pure extraction.
Natural resilience.

EKSTRAKT

Role
Renderings; form language, identity and logo
Year
Autumn 2025
Tools
Fusion 360, Blender, Illustrator
Type
Freelance project · Ekstrakt, Copenhagen

Renderings and visual identity for Ekstrakt, a Copenhagen company selling dietary supplements. I rendered the tin and the packaging, and helped shape the form language, identity and logo.

The process

  1. 01UnderstandA dietary supplement in capsules, sold in a tin and a box.The brief
  2. 02IdentityA plain wordmark and a symbol of rounded, linked shapes.Identity · Form and symbol
  3. 03LayoutWhere the wordmark, name and symbol sit on the tin and on each face of the box.Layout studies
  4. 04RenderThe box and the tin, modelled and rendered for the brand.The box · The tin
  5. 05ProduceThe tin and the box, made for real.Prototype
  6. 06ReflectDelivering to a real client for the first time, under time pressure.Looking back
Understand01 01

The brief

The product is a dietary supplement in capsules, sold in a tin and a box.

Rendering of a tall brushed aluminium tin surrounded by capsules on a blue-grey background
The tin, modelled in Fusion 360 and rendered in Blender
Identity02 02

Identity

The identity is a plain wordmark and a symbol built from rounded, linked shapes, used together or on their own.

The line “Pure extraction. Natural resilience.” carries the brand on posters, with black and white imagery and a lot of empty space.

The Ekstrakt wordmark in black on off-white
Wordmark
The Ekstrakt symbol in black on off-white
Symbol
Two black and white Ekstrakt posters: one on a graffiti wall with a torso and the wordmark, one framed on a concrete wall reading Project I. Ekstrakt. Pure extraction. Natural resilience.
Identity
Identity02 03

Form and symbol

On the tin, the symbol is the only graphic element apart from the product name, so the brushed metal and the form carry the rest.

On the end of the box, the symbol was rendered cut out, in white and in black.

Close-up of the rounded Ekstrakt symbol on the brushed aluminium tin
The symbol on the tin
End of a light grey box with the symbol cut out
Cut out
End of a light grey box with the symbol in white
White
End of a light grey box with the symbol in black
Black
Layout03 04

Layout studies

Before the final renderings, the layouts were tested on simple mock-ups: where the wordmark, product name and symbol should sit on the tin, and what goes on each face of the box.

Grey tin with the wordmark across and the product name at the base
Wordmark, name at the base
Grey tin with the wordmark set upright
Upright wordmark
Grey tin with the wordmark and product name side by side
Wordmark and name together
Grey tin with only the symbol
Symbol only
Grey tin with only the wordmark
Wordmark only

The box got the same treatment, one face at a time.

Mock-up of the side of the box with the wordmark and product name
Side: wordmark and product name
Mock-up of the side of the box with a dictionary-style definition of the word Ekstrakt
Side: what the name means
Mock-up of the side of the box with a nutrition table
Side: contents table
Mock-up of the front of the box with the wordmark set upright
Front: upright wordmark
Render04 05

The box

I rendered the box with the wordmark in grey, white and black, both on its own and with the product name.

Long light grey box with the wordmark and product name in black
Wordmark and product name in black.
Tall box with the wordmark upright in grey
Grey
Tall box with the wordmark and product name upright in white
White, with product name
Tall box with the wordmark upright in black
Black
Render04 06

The tin

I rendered the tin against three background colours with the capsules scattered around it, and in a dark version.

Scroll and the lid unscrews. Drag to turn the tin.
The tin and capsules on a beige background
Beige
The tin and capsules on a blue-grey background
Blue-grey
The tin and capsules on a rose background
Rose
A dark tin with the symbol, lit from the side against black
Dark tin against black
A dark tin with a warmer tone, lit from the side against black
A warmer dark tone
Produce05 07

Prototype

The tin and the box were also made for real.

The real brushed aluminium tin held in a hand, with the symbol, the product name Resilience and the text Dietary Supplement, 60 Capsules
The tin
The white box held in a hand, with the Ekstrakt wordmark in silver
The box, wordmark in silver
The end of the white box with the symbol in silver and a thumb notch
The symbol on the end
The open box seen from above, with a white inner tray and the line Pure. Power. Performance.
Inside the box
Reflect06 08

Looking back

The hardest part was the time pressure, and the fact that this was the first time I delivered work to a real client rather than for a course. There was no room to keep exploring for the sake of it; every rendering had to be finished, consistent and ready to use.

It was a steep way to learn, and a lot of fun. Working that fast gave me new instincts: for when an image is done, for what to leave out, and for how much a plain form and a single symbol can carry on their own.